Mindpop Communications

What Mindpop Delivers

In a time when we are bombarded with marketing messages across every medium, Mindpop is focused on shaping clear, powerful communications that truly differentiate you. But don't take our word for it. Feel free to browse through our portfolio to see some of the work we have done for our clients.

Marketing Collateral

Wright Robbins - Corporate brochure
Bright, bold brochure that emphasizes the marketing company's key differentiators with style and professionalism.
GE Medical Systems - PatientNet® brochure
Product overview brochure touting the benefits of wireless patient monitoring.
IDX Systems – LastWord® ambulatory care brochure
Product brochure that speaks to a clinical audience about the value of a healthcare information system.
Bellevue Community College – Faculty recruiting brochure
Booklet that grabs the attention of potential Information Technology educators.
VitalCom – PatientBrowser™ product sheet
One-page overview for clinicians highlighting product features and benefits.
Cranium - Sales sheet
Benefits-packed sales sheet handed out to games retailers at a trade show.

Web Content

Wright Robbins web site
Original content highlighting this small marketing firm's experience, expertise and strategic value.
Microsoft Home Networking web site
Original content targeted to both consumer and business audiences, positioning Microsoft as the leader in this field.
HouseValues web site
Original content targeted to real estate agents touting the benefits of HouseValues coaching programs.
Museum of Glass web site
Substantive content editing in preparation for launch of a brand new web site.

Advertising & Direct Mail

Wright Robbins - Direct mail
The innuendo in this letter grabbed the attention of marketing directors in
home networking companies.
Seattle Chocolates - Direct mail
Luscious, irresistible direct mailer targeted to florists enticing them to order Seattle Chocolates for Valentine's Day. Results: 100 new customers in first two days.
Microsoft IT Academy Program - Direct mail
Postcard promoting a special offer for academic institutions that join the Academy program.
HouseValues– Email marketing
Targeted emails designed to provoke real estate agents to call and subscribe to HouseValues.
Cranium – Direct mail brochure and CD script
Outrageously fun brochure enticing radio stations to play Cranium on the air. Original script for CD also included in package.
Teacher Universe – Print ad
Trade magazine ad to launch a trio of online teacher training tools.
Radiant Research – Newspaper ads
Original copy for three of 30+ ads recruiting participants for clinical studies.

Newsletters

Overlake Hospital - Winter 2002
Featured articles: What is media teaching children and RSV disease in newborns.
VitalCom – NewsLink, Winter 2001
Feature articles: a look at Bluetooth wireless technology and its impact on hospitals and a customer case study
VitalCom – NewsLink, Spring 2001
Feature articles: the impact of the nursing shortage and news of the company merger.
Overlake Hospital - Women's Health Quarterly, Fall 2001
Feature articles: Programs to improve breast health, tummy time for babies, and enhancing your emotional intelligence.

Articles for Publication

Puget Sound Business Journal – News article, Fall 2001
Article profiling one of the winners of the "40 Under 40" awards competition.
Health Management Technology – Trade journal article, August 2001
Ghostwritten article for VitalCom executive Steve Hannah.
Media Inc. – Viewpoint article, Fall 2000
Article that challenges typical notions of technology marketing.
Earth Day – Ghostwritten op-ed, Spring 2000
Article published under the signature of Earth Day founder Denis Hayes.

Public Relations

Health-Scan PR Launch
Press kit and comprehensive media relations campaign to generate public interest in the first full-body scanning facility in the Northwest.